One whiff of hair dye and you know that the stuff you are breathing in cannot be good for you.  That nasty smell is most likely ammonia: a chemical that preps hair strands to receive color.  Ammonia used in hair color can cause a variety of side effects including:
• Coughing
• Nose and throat irritation
• Skin and eye irritation
• Destruction of hair cuticle
• Damage of Tyrosine in the hair shaft

But don’t worry! Starting in 2010, hair coloring fanatics can opt for hair color sans ammonia without sacrificing results.  L’Oreal will be introducing “Inoa”, their professional ammonia-free hair color line.  Inoa, (Innovation no ammonia), replaces ammonia with a combination of monoethanolamine, oil-based gel and a cream developer.  And after years of research, L’Oreal claims this formula to be as effective as traditional ammonia hair color.

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